Rolex Baselworld

Baselworld, it’s the world’s biggest watch convention. And this year Rolex launched not only five new watch models, but also a completely new movement. Users could explore the movement – the heart of every watch – for the first time, and see every component in detail.

Role: Art Direction & DesignAgency: FirstbornYear: 2015

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Watch Experiences

At the same time as the launch of the movement, Rolex introduced five new watch models. To show off the new watches, users could get a closer look, feel it’s scale on a wrist and see it in 360 degrees.

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