Diageo is the world’s largest alcoholic beverages company. With brands as Johnie Walker, Guinness, and Smirnoff it has a far reach. It’s cocktail recipe site, TheBar.com however was outdated and was in a dire need of an update, both in it’s IA/UX and visual direction. We created a new site with a new look and direction for photography, type and custom iconography.
Role: Design/Art Direction & Design Agency: Firstborn Year: 2016
As part of the design we created custom icons for different use cases. As each of Diageo’s brands tend to have uniquely shaped bottles we created special icons for each of the brands.